The London EDITION

The London EDITION blends groundbreaking innovation, great design, outstanding dining and entertainment with personal, friendly, modern service. This luxury boutique hotel preserves the finest aspects of an iconic landmark building, but reinvents the spaces within to create a dynamic fusion of old and new, past and present.

LOCATION

A historically bohemian neighbourhood, Fitzrovia today is a hub of art, culture, shopping and dining, and the boutique design hotel is in the centre of the best London has to offer. Fashion’s most coveted labels are moments away on Oxford and Regent streets, and nearly every cuisine can be sampled on nearby Charlotte Street. Surrounding areas, including Convent Garden, Mayfair, Soho and Regent’s Park, are home to iconic attractions and events such as the British Museum and Frieze Art Fair.

ROOMS & SUITES 

The five-star design hotel has 173 unique guest rooms and suites, some with oversized furnished terraces, with oak floors and wood-paneled walls in either dark walnut or light oak creating an intimate, cabin-like feel akin to that of a private yacht. Evocative photography by Hendrik Kerstens in each room is a subtle nod to the notable art collection throughout the iconic London structure.

HIGHLIGHTS 

Embodying Ian Schrager’s ‘new kind of gathering place’, Soho’s Berners Tavern is among the most sought-after restaurant reservations in London. Under the direction of Michelin-starred Executive Chef Jason Atherton, this all-day dining destination offers seasonal, contemporary British cuisine in an inviting space that highlights its historic charm.

Nestled at the back of the hotel is the reservations only bar, Punch Room, a fumed-oak paneled den inspired by the comfort of manor house libraries and nineteenth-century London's private clubs, yet a modern reincarnation. 

Be sure to experience Scandal Water, a new tea concept served in Punch Room, inspired by 19th-century tea drinking traditions amongst the upper echelons of London Society who would share scandalous gossip over afternoon tea.